Knowledge of chocolate packaging design?

In the era of rapid economic development, there are many competitors in various industries, and consumer demand is limited. If too many products enter the market, it will inevitably lead to a situation of product surplus, and product homogeneity Inevitably, when the functional satisfaction brought to consumers is similar, the consumer's consumption behavior will shift from product consumption to brand consumption, and the core of their consumption will shift from product functional consumption to brand personalized consumption. The process of consumer brand consumption is the process of consuming the physical function of the productChocolate Packing Box with Dividers while feeling and identifying with its brand concept and brand connotation.
Next, let’s take a look at how chocolate products avoid homogeneous packaging design?
Successful brands have a differentiating feature. They are different from competitors and meet the needs of consumers. Then they connect the differences of the brand with the psychological needs of consumers in a consistent manner. In this way, Brand positioning information is accurately conveyed to consumers, occupying a favorable position in the minds of potential consumers.
1. The packaging color should have good identification and distinction among competing products. Powerful international brands all make a fuss about color distinction.
2. The color of packaging must conform to the preferences of the main body of the product. Consumers of different classes have different preferences, which is reflected in color as a matter of taste. Only when packaging colors are recognized and loved by thematic consumer groups can the brand develop.
3. The packaging color should symbolize the content of the product, have a good visibility, and play a good role in setting off the text. Packaging must enable customers to know the content of the product at a glance, have a good visual effect, and reflect the brand's publicity effect.
4. Strengthening the uniqueness of the product, highlighting the selling point of the product, and showing the exciting "product benefits" to the target customer group are important tasks for brand building. The uniqueness of the emergent products must be based on strengthening the uniqueness of the product and the production capacity. Only strong product power can avoid the cruel price war of homogenized products or the price war in disguise, and open up the development of the enterprise.
5. The attractiveness of excellent brand packaging in the new shelf sales model is an indispensable content. The first thing the packaging needs to convey is the brand and label, which should be simple, eye-catching and easy to identify.
6. The size, color, and shape of the packaging can also reflect different values, and people of different classes will have different opinions. Good packaging is to develop convenient and valuable packaging based on the preference of target customers, and fully reflect the connotation of the product.
7. The overall taste of the packaging should reflect the content of the product and be consistent with the advertisement. The taste conveyed by product packaging must be consistent with the needs of target consumers.