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Great packaging shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them.
Tube packaging is a popular packaging format for cosmetics & personal care, healthcare and food products. Its secure exterior and lids prevent content contamination or degradation.
Versatility
Tube Packagings are extremely versatile and offer a wide range of options for manufacturers. They can be made to hold as little as 3 ml of a specialty cosmetic, or as much as 270 ml. They can also be designed with different applicators and dispensers. They can be fitted with brushes, metal tip applicators, and even slanted needle point tips to allow easy dispensing.
The versatility of Tube Packaging makes them an ideal choice for new products that need to stand out on the market. This flexibility allows brands to produce new product lines quickly and efficiently. Moreover, tubes are relatively cheap to manufacture and can be produced in large quantities. This makes them an affordable option for reactive brands.
Additionally, Tube Packagings can be produced in a wide range of colors and materials to suit different product needs. This flexibility opens up opportunities for personalization, which is a growing trend in the market. Manufacturers can use this to create products that appeal to specific consumers and connect with them on a more intimate level.
Durability
Whether you’re selling creams, ointments, gels or any other liquid, tube packaging is ideal for keeping your products safe and secure. Unlike glass or plastic bottles, tubes have secure lids that protect the contents from contamination by users or light exposure. This prevents the content from degradation or bacteria growth, which increases its shelf life and protects active ingredients.
Additionally, tube packaging is easy to maintain and can withstand high-temperature environments. They also come in different sizes and shapes, allowing you to customize your product’s packaging to meet the specific needs of your business.
Tubes can be manufactured quickly and easily, making them ideal for reactive brands that need to launch new products in line with marketing trends. However, fluctuating raw material prices and environmental concerns could hamper the growth of this market. Fortunately, sustainable materials such as paper and aluminum are gaining popularity. These alternatives are made from plant-based materials and biodegradable, reducing the impact of traditional plastics on the environment.
Eco-friendliness
Tubes are more eco-friendly than other packaging options such as jars. They are made of plastic and have a protective barrier that prevents the ingredients from being exposed to light, air and other contaminants. This keeps the contents of a tube safe and fresh for longer. This feature is especially important for products such as creams, gels and ointments.
Moreover, unlike jars, tubes do not require users to insert their fingers or use utensils to extract the content. Instead, the user can simply squeeze the tube. This helps consumers avoid getting messy and ensures that the product is dispensed properly.
In addition, the low manufacturing cost of tubes makes them a more environmentally friendly option for beauty products. In fact, some companies manufacture tubes using recycled post-consumer paper and a unique blend of biodegradable, renewable material called PICEA. This combination of materials is eco-friendly and meets EU legislation that requires minimal environmental impact for packaging.
Convenience
Great packaging shows the world what you stand for, makes people remember your brand, and helps potential customers understand if your product is right for them. And tube packaging offers a lot of surface area for design and messaging—perfect for communicating your brand’s story.
In addition, tubes are lightweight and space-efficient, making them ideal for modern consumers with busy lifestyles and smaller households. They’re also easy to transport, reducing shipping costs and carbon footprints. They can be printed with all sorts of information, including dispensing instructions and nutritional facts, which is especially useful for medical and pharmaceutical products. And they can be fitted with a variety of convenient closures, like flip-tops, screw-ons and plug tops. These options help make tube packaging the perfect choice for a wide range of consumer goods, including personal care items such as lubricants and ointments. As well as food items, household products and cosmetics. They’re even being used more widely in the pharmaceutical industry due to strict regulations for labeling and tamper-evident packaging.